Fully autonomous vehicles are set to reshape mobility by freeing up the driver's attention, especially in the U.S. and Europe, where people spend 45 minutes a day in their cars. This shift will redefine how we use that time: from just commuting to multitasking on the move.

Without the need to focus on the road, cars can become social hubs. Companies like Sony Pictures Entertainment and Mattel, Inc. are already integrating in-car entertainment systems – from cinemas to interactive games – to enhance family-shared experiences while traveling.

Content creation has also moved into the car. What began as static, parked recordings will evolve. Hands-free driving allows creators to film more professional and varied content, turning cars into content studios.

Cars will also support deeper learning. Around 32% of U.S. drivers already listen to educational podcasts. Soon, this might evolve into full-length lessons or remote training sessions.

As the steering wheel becomes obsolete, it could be replaced by upgraded interfaces to transform the car into a versatile third space. How will drivers take advantage of/make the most of that daily hour? Will the vehicle become a fully immersive work environment, an entertainment hub, or something entirely new on the road?