We provide a one-stop shop marketing strategy service, working hand in hand with brand teams and their agency partners.

Together, we lead Market Research, Brand Strategy, Brand Experience and Marketing Effectiveness; helping brands understand, define, express, and grow their business.

Our Services

Market Research

Bringing out the quality in qualitative research, and proofing and scaling up through smart quant.

Insights Mining Behavioural Patterns Competitive Benchmark Brand Audit Applied Ethnography

Brand Strategy

Market oriented, fresh and honest 4p-marketing thinking. Less jargon, more jazz.

Opportunity Mapping Audience Design Identity Framework Brand Culture Omnichannel Strategy

Brand Experience

Developing integrated creative platforms and innovative campaigns along with agency partners, the kind of thinking that becomes an unfair competitive advantage for brands.

Retail Innovation Content Direction Partners Curation Creative Assistance Innovative Activation

Marketing Effectiveness

Turning data into actionable insights that help the brand learn, iterate and accelerate business growth.

Campaign Analytics Econometric Modelling Performance Frameworks Marketing Mix Experimentation & Testing

Industries

(Granpaso) is a T-shaped company: while we operate as a cross-industry strategy company, we're experts in a number of categories such as fashion, retail, sports, casual dining and travel & accommodation.