(Granpaso) Strategy Company develops strategies that work by blending insight with imagination. Proudly independent, we offer what others can’t: craft, clarity, and conviction to help brands go further.
Our Method
Edge-finding.
We explore the boundaries of the category and the market our clients operate in until we leave no stone unturned.
People, not consumers.
We strive to “see the whole person” and aim to avoid extracting the consumer out of her life. We do "uncensored research" because we know people don't just open their souls to traditional market research.
Reverse benchmarking.
Best practice builds indifferent value propositions. Instead, we look at what competitors are doing badly and map out the unserved space for value creation.
Opportunity Mapping.
A bespoke format that connects business with changes in culture to identify growth avenues.
Brand experience beyond comms.
Brands are built through every single interaction with consumers. We come up with media-neutral solutions that generate positive momentum for brands.
Effectiveness, designed.
We know commercial effectiveness needs to be at the core of modern marketing so we help companies build a culture of marketing effectiveness from day one.
Team
The (Granpaso) team is united by its cognitive diversity: distinct thinking and communication styles, anthropological strengths, framework building, verbal articulation, data interpretation –all tied to our varied lived experiences and identities channeled to offer a cross-discipline approach to identifying and solving more critical business problems.
Partners
The home of marketing effectiveness.
The place where tomorrow happens today.
A forward-thinking company that uses tech to amplify human understanding.
Arguably, the most robust consumer panel in the world.