Desserts have become more than just sweets. They’ve turned into visual experiences, driven by the rise of their hyper-aesthetic looks, like bright colors and fun textures, that make desserts easily communicable as objects of desire.

Goes without saying, when it comes to desserts, taste takes a backseat to presentation.

Hence, social media has transformed desserts from everyday treats into curated experiences, or even, ASMR experiences: videos showing the process of creating a dessert, emphasizing satisfying sounds and visuals of food preparation, get 60% more engagement than static images.

Have desserts become more about self-expression than indulgence?