Strategy
As marketing becomes more complex, strategy needs to move closer to execution. That's why at (Granpaso) we offer a one-stop-shop for market & consumer research, brand transformation, creative strategy and effectiveness.
Company
(Granpaso) produces strategy that works by blending insight and imagination. We're proudly independent and that's why we're ready to offer something others just cannot: craft, clarity and conviction to help brands go the extra mile.
Services
We provide a one-stop shop service, working hand in hand with brand teams and their agency partners. Together, we lead Market Research, Brand Strategy, Brand Experience and Marketing Effectiveness; helping brands understand, define, express, and grow.
Market Research
Intimacy is a shortcut to illumination.
Brand Strategy
Unlocking growth opportunities by connecting business and culture.
Brand Experience
Working alongside brand & agency partners.
Marketing Effectiveness
Marketing is an engine of business growth.
Market Research
Intimacy is a shortcut to illumination.
Brand Strategy
Unlocking growth opportunities by connecting business and culture.
Brand Experience
Working alongside brand & agency partners.
Marketing Effectiveness
Marketing is an engine of business growth.
Journal
The most genuine expression of who we are comes from exploring ideas, movements, and inspirations that lie beyond the borders of any one industry: from contemporary values and industry innovation to cultural shifts, evolving human futures and new forms of entertainment and experience that challenge the status quo and expand our perspective.
Is its obsession with imitation killing veganism?
Gen Z is reshaping the rules of sports fandom.
Contact
We are an independent research and strategy consulting firm founded in 2024 and based in Madrid (Spain). We focus on contemporary audiences, applying critical thinking and continuously evolving brand domains and their formats.
As a project in motion, we welcome ideas and are eager to embrace proposals that challenge conventions and open new paths. If you are there, exploring what’s next for your brand, we are here@granpaso.company.